Go on the (Virtual) Road to Promote Your Book
TAA Blog post: 6 Key takeaways from the TAA webinar, ‘Go on the (Virtual) Road to Promote Your Book.’ The recording is online in the member resources. If you are an academic writer, consider joining!
Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? With the Doing Qualitative Research Online Virtual Book Tour I did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, my highly interactive approach includes webinars and online discussions with groups or classes. In this one-hour webinar, I will share tales from the virtual road and steps you can take to launch your own tour.