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Typology of Online Methods

Align design and ethical decisions with considerations about the locus of the data and relationships between the researcher, the data, and human participants. At the same time, this Typology encourages researchers to look beyond simplistic approaches and make full use of visual and multimedia forms of online communication to collect rich data.

Holistic design thinking.

Use the Qualitative e-Research Framework to think about all elements of a coherent research design.

Update your qualitative designs with online data collection or complement your Big Data study with a deeper exploration.

Find theoretical and ethical foundations, as well as practical strategies, in Doing Qualitative Research Online. Instructional resources, including access to relevant SAGE journal articles, slides, media, and suggested assignments, are available on the companion website.

Questions about how to teach with this text in a seminar, class, or workshop? Just ask! Use the contact form below, or write to me at Info[at]vision2lead.com.

Find e- or print books on the SAGE Publications site, Amazon, or at your favorite bookstore!

Contact me with questions, or to arrange a workshop or webinar.

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Salmons’ qualitative e-research framework is a highly anticipated extension of her expertise on online interviewing. She guides the reader across the entire research process – from selecting an overarching methodology to reporting the findings – while continually revisiting the importance of engaging in researcher reflexivity and ethical practices in online contexts. Salmons’ careful distinction between extant, elicited and enacted types of data and the utility of each is especially needed during this time of often vague talk about the place of “big data” in research.

Trena Paulus, PhD

Professor, Qualitative Research Program, University of Georgia

Salmons’ thorough and readable book brings a complex technical skill-set within the reach of any competent student or researcher. The companion website is loaded with useful resources. Together they will be invaluable for anyone considering or undertaking qualitative online research.

Dr. Helen Kara

Independent Researcher

A timely, well-structured textbook that will be of use to students, teachers and researchers. It provides a comprehensive overview of the range of online qualitative research methods. and offers readers step by step guidance and careful consideration of the key ethical, practical and quality issues involved in conducting qualitative research online. From online interviews to using social media data, this book is a welcome addition to our methods toolkit.

Kandy Woodfield

Head of Social Sciences , Higher Education Academy, York, England.

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